From the first ad someone sees to a signed contract — here's the exact system, step by step.
For businesses where the job itself can be scheduled sight-unseen — a lead picks an open day and time right from the website or a text link, and it lands straight on your calendar.
For contractors who need to see the job before quoting it — every lead is captured and tracked automatically, so you can call fast and never lose track of a follow-up.
| Name | Phone | Interest | Status |
|---|---|---|---|
| Marcus Thompson | (404) 555-0182 | Roof inspection | New — call now |
| Sarah Lee | (678) 555-0099 | Full replacement | Estimate booked |
| James Patel | (770) 555-0134 | Storm damage | Estimate sent |
Every tier builds on the one before it — each package includes everything in the last, plus what's listed below.
The same system above, as a quick 6-step recap.
Exactly what a homeowner sees. We run ads on both Meta (Facebook & Instagram) and Google — each one catches them at a different moment. Pro and Scale clients get Facebook and Instagram together automatically.
↑ This is what stops the scroll. Targeted to homeowners 30–65 in a 15-mile radius.
↑ Appears the moment someone searches. High intent — they already want a roofer.
This form pops up right inside Facebook — Meta pre-fills their name and phone for them. One tap and it's submitted.
Limited spots available in Smyrna this month. Fill out below and we'll call to schedule.
The second the lead submits, everything fires on its own — an alert goes to you, and two messages go to the lead. Nobody has to lift a finger.
Simple and respectful — 3 touches over 5 days. Enough to stay on their radar without feeling pushy. Most leads close somewhere in this window.
On Pro and Scale, this ties directly into the Google Ads booster strategy — more reviews raises Google Ads quality score and local ranking, which lowers cost-per-lead on every campaign running underneath it. The email pays for itself by making the ads cheaper.
This funnel is a visual walkthrough of how the system works — the numbers are just for illustration, not a promise of results.
Every tier you saw above plugs straight into this funnel — the more you invest, the more of it runs on autopilot for you.